Yes, but what happened to the infamous flu, terror of Italian families for months and months? A few weeks ago we talked of nothing else. TV news bulletins and newspapers should draw humiliating deaths suspected of pursuing a scientists from all over the world engaged in frantic searches, updates every two minutes the government's response, And then enlisted in the army of mice Gigi advertising-progress their utmost brilliant tips on the best prevention. Stuff like: blow your nose when you have snot, sneezing into disposable paper towel, wash hands frequently and check with your doctor in case of cough and fever.
Finally, platoons of experts crowded the television and the pages of national newspapers, from Unomattina the special health of Corriere della Sera, in a crescendo of genuine collective psychosis that recalled the great infection, the known novel by Charles Eric Maine universal pandemic.
course, the web was not less, in fact make matters worse, even on dark almanac compotti international as well as in hypothetical virus escaped from top-secret experimental laboratory, all this and more democratically supported in the forums or blogs by mothers worried about how to obtain the best kit for respiratory protection. Then nothing. All of a sudden, almost.
In fact nothing wrong with that. And 'what happened from ever happening again in media system, where the news is chained to the agenda, the so-called agenda setting, and that (long-distance time) the escalation information is possible only provided that there corresponds a real escalation of the facts. Otherwise, after a period shorter or longer, the news is not news anymore and you must clear move on, because in the vast world news hound.
All this provides material for reflection related to the news. The well-known recent events have in fact placed at the center of the discussion the "necessity", the 'opportunity "or" convenience "to curb intrusiveness of the media and in particular web of social networks. River views "pro" and "against" have from time to time high faceboock, Twitter, MySpace or at Netlog instigators of collective violence, or as champions of freedom. It is straparlato network "right" or "left" (as if the network, namely a scale-free network like the web, could produce a specific chirality, as if it could demonstrate its intrinsic political mirror!) and big words are flown by both sides. Too big.
Only a few - including Umberto Croppi, Department of Culture of the Municipality of Rome - have rightly said that those who think working on the network simply does not know the network. Very good. Perfect. But in what sense?
Well, the media lab that we experience day after day long show some peculiarities. The first is to dispel the idea that the web, and in particular inside the galaxy of social networks, is an engine of collective sentiments, if not impetuous waves of ideological able to subvert the political balance or even entire goversi. The web can no doubt be astounding and lightning vehicle of news and situations, and can also be a powerful medium in political elections, provided that you understand and successfully work towards the secrets of viral marketing , but since it tight Emotional strolling desperately behind the television and even newspapers. Possible? Possible!
In fact, the web - that's the point - does not have an aesthetic. It has perhaps ten thousand, then no. Exactly the opposite of the TV, which by its very nature can not help but play a character or event, even if sudden, unexpected, of a precise connotation sensory universally recognizable.
So what does the web? It corrects the TV, and to some extent even the newspapers. If certain people, certain events or specific rituals can be good or bad vibrate the strings of pubbici television, they will provoke an immediate response from the web and even exhausting. It was short in two opposing camps and mediaticametne antagonists. And most of the answers are various websites and on, plus the TV (but to varying degrees even the mainstream press) knows he has hit the mark. So too the social network, which confirm or contradict what is on the agenda, but more often do both, and together, in each case by adjusting the pull of television and the press.
however, are always the last two fields that give rhythm to the third field, the virtual world. As a daily exercise time and popular orality corrected inflexible constraints of writing, so today the web, leaving traperale the many and varied reactions of the more unique aesthetically correct communication of the TV, or the ideologically framed print. And that's why, once off the brief spotlight, but the topic on the agenda in the online community affects a fatal sleep eternal sleep.
Finally, platoons of experts crowded the television and the pages of national newspapers, from Unomattina the special health of Corriere della Sera, in a crescendo of genuine collective psychosis that recalled the great infection, the known novel by Charles Eric Maine universal pandemic.
course, the web was not less, in fact make matters worse, even on dark almanac compotti international as well as in hypothetical virus escaped from top-secret experimental laboratory, all this and more democratically supported in the forums or blogs by mothers worried about how to obtain the best kit for respiratory protection. Then nothing. All of a sudden, almost.
In fact nothing wrong with that. And 'what happened from ever happening again in media system, where the news is chained to the agenda, the so-called agenda setting, and that (long-distance time) the escalation information is possible only provided that there corresponds a real escalation of the facts. Otherwise, after a period shorter or longer, the news is not news anymore and you must clear move on, because in the vast world news hound.
All this provides material for reflection related to the news. The well-known recent events have in fact placed at the center of the discussion the "necessity", the 'opportunity "or" convenience "to curb intrusiveness of the media and in particular web of social networks. River views "pro" and "against" have from time to time high faceboock, Twitter, MySpace or at Netlog instigators of collective violence, or as champions of freedom. It is straparlato network "right" or "left" (as if the network, namely a scale-free network like the web, could produce a specific chirality, as if it could demonstrate its intrinsic political mirror!) and big words are flown by both sides. Too big.
Only a few - including Umberto Croppi, Department of Culture of the Municipality of Rome - have rightly said that those who think working on the network simply does not know the network. Very good. Perfect. But in what sense?
Well, the media lab that we experience day after day long show some peculiarities. The first is to dispel the idea that the web, and in particular inside the galaxy of social networks, is an engine of collective sentiments, if not impetuous waves of ideological able to subvert the political balance or even entire goversi. The web can no doubt be astounding and lightning vehicle of news and situations, and can also be a powerful medium in political elections, provided that you understand and successfully work towards the secrets of viral marketing , but since it tight Emotional strolling desperately behind the television and even newspapers. Possible? Possible!
In fact, the web - that's the point - does not have an aesthetic. It has perhaps ten thousand, then no. Exactly the opposite of the TV, which by its very nature can not help but play a character or event, even if sudden, unexpected, of a precise connotation sensory universally recognizable.
So what does the web? It corrects the TV, and to some extent even the newspapers. If certain people, certain events or specific rituals can be good or bad vibrate the strings of pubbici television, they will provoke an immediate response from the web and even exhausting. It was short in two opposing camps and mediaticametne antagonists. And most of the answers are various websites and on, plus the TV (but to varying degrees even the mainstream press) knows he has hit the mark. So too the social network, which confirm or contradict what is on the agenda, but more often do both, and together, in each case by adjusting the pull of television and the press.
however, are always the last two fields that give rhythm to the third field, the virtual world. As a daily exercise time and popular orality corrected inflexible constraints of writing, so today the web, leaving traperale the many and varied reactions of the more unique aesthetically correct communication of the TV, or the ideologically framed print. And that's why, once off the brief spotlight, but the topic on the agenda in the online community affects a fatal sleep eternal sleep.
C 